The brand “Odyssey” aims to design, manufacture, and sell modest fast-forward abayas and travel wear for Emirati women. It focuses on convenience, elegance, and quality. Odyssey clothes will serve strong and ambitious females who want to overcome challenges in their personal and professional lives. The brand targets women aged 25-40 years employed in various fields but sharing the same identity of a strong-will individual.

Odyssey is more than a brand name. It describes the feelings, emotions, struggles, and experiences. These all represent the intention and a strong desire to enter a new life, invoke positive changes, and revive. The word ” Odyssey” implies an action or event as an introduction to a great transformation. It is the first stage of new beginnings and achievements. Odyssey intends to inspire women and motivate them to move forward and achieve success. It reflects the brand’s central mission to serve women’s needs in fashion and make them look elegant. They face the challenge of maintaining their multiple roles as businesswomen, housewives, working women, and fashion icons. Odyssey will create apparel products that shape the personality and character of successful women. The vision is to become a leading apparel company in the community of strong and successful females.

The competition in the market is significant. Other fashion brands already serve the target audience with millions in revenues. However, Odyssey will provide a unique value for its customers, ensuring exceptional customer experience and a spirit of sisterhood and unity. The brand aims to retain and adhere to its principles, values, mission, and vision while serving every customer. Odyssey formula of success depends on the driving force inside its customers and their experience wearing its clothes.